Real Estate Apps Every Agent Must Have to Win Big

Discover the essential real estate apps that set successful agents apart. Our curated list reveals the top tools you need to outperform the competition, streamline your workflow, and close deals faster. Don't just survive in the real estate market - thrive and win big with these must-have apps

Author: Author Tyler Zey HeadshotTyler Zey

Published at: Dec 20, 2023

Real Estate Apps Every Agent Must Have to Win Big

For real estate agents seeking to streamline their operations and enhance their business efficiency, various app categories offer a wide array of functionalities. In this response, we will explore two key categories: CRM (Customer Relationship Management) and Lead Generation, along with notable apps in each category.

CRM (Customer Relationship Management)

CRM apps are crucial for real estate agents as they help manage client interactions, track leads, and streamline communication. A good CRM should be user-friendly, offer efficient lead management, integrate seamlessly with other tools, and provide robust analytics to track performance. Here are some top CRM apps:


This app offers a user-friendly interface, automated lead management, and seamless integration with other tools like Google Workspace and Mailchimp. It also provides robust analytics and (reporting features)[].

HubSpot CRM:

Known for its all-in-one design, HubSpot CRM offers task automation, call tracking, email templates, and a free option. It's ideal for agencies looking to scale while keeping systems unified (Source: HubSpot Blog).

Zillow Premier Agent

CRM: This app focuses on mobile accessibility and listing exclusivity, providing insights into clients' Zillow search activities (Source: HubSpot Blog).


Suitable for small teams, AgileCRM offers unlimited document storage and integrates with tools like Zendesk and Google Drive (Source: HubSpot Blog).

Streak CRM for Real Estate:

Integrated directly within Gmail, Streak CRM is ideal for Google Workspace users and offers easy Chrome installation and performance tracking (Source: HubSpot Blog).

Lead Generation

Lead generation apps are pivotal for real estate agents to attract potential clients and build a robust sales pipeline. Agents should look for apps that offer effective targeting, seamless integration with CRM, and tools for nurturing leads into successful transactions. Here are some top lead generation apps:

Top Producer CRM:

This app provides a multi-channel advertising campaign feature and AI-powered technology for automated follow-up and lead nurturing (Source: Agent Advice).

Sierra Interactive:

Known for its CRM-website integration, Sierra Interactive offers advanced lead generation and capture capabilities, integrated AI, and sophisticated lead generation websites (Source: The Close).

Market Leader:

This CRM offers excellent automation options and is scalable for teams and brokerages. It can integrate with various real estate lead sources (Source: The Close).

Real Geeks:

Ideal for single agents, Real Geeks offers real-time lead activity monitoring and GeekAI Text for initiating conversations with leads (Source: Agent Advice).

Real estate agents seeking to excel in their business can leverage a variety of apps across different categories. Each category serves a specific purpose, from managing customer relationships to enhancing marketing efforts. Here's a continuation of the list, including categories like Marketing Tools, Project Management, Outsourcing, and Lead Generation & Marketing Automation, with top apps in each:

Marketing Tools

Marketing tools are essential for real estate agents to promote their listings and services effectively. The right tools can help agents create engaging content, manage their online presence, and track the performance of their marketing campaigns.


Offers customizable templates, time tracking, advanced reporting, and integrates with popular tools like Slack and Google Drive.


Known for video and photo editing, screen recording, and multimedia conversion tools, ideal for creating property tours and virtual staging.


A workforce management suite useful for project management in real estate marketing, with features like time tracking and productivity insights.


A digital marketing tool offering SEO, content marketing, competitor research, PPC, and social media marketing functionalities.

Project Management

Description: Project management tools help real estate agents organize and manage their various tasks and projects efficiently. These tools can streamline communication, track progress, and ensure that all aspects of a real estate transaction are handled effectively.


Provides structured workflow, streamlines communication, and offers features like Project Brief and Dependencies for managing complex projects.


Outsourcing platforms allow real estate agents to delegate tasks such as digital marketing, graphic design, and administrative work to freelancers, freeing up time to focus on core business activities.


Offers a range of services from logo design to social media management, with features like Favorites and Team Collaboration Tools.


Connects businesses with freelancers and offers features like Time Tracking and Any Hire for easy management of outsourced tasks.


Specializes in real estate photo editing and marketing services, offering virtual staging and dedicated editing services.

Lead Generation and Marketing Automation

By integrating these tools into their daily operations, real estate agents can manage their client relationships more effectively, enhance their marketing efforts, delegate tasks efficiently, and automate their lead generation processes. Each category and its corresponding apps offer unique benefits that can significantly contribute to the success of a real estate business.

Frequently asked questions

Can’t find the answer you’re looking for? Reach out to our team.

What features make a real estate app indispensable for agents?
An indispensable real estate app offers features like CRM integration, real-time property listings, market analysis tools, communication platforms, and automation capabilities to streamline tasks and follow-ups.
How do these apps improve client engagement and sales?
These apps enhance client engagement by providing efficient communication tools, personalized client interaction, and timely updates on listings. They aid in sales by offering detailed market insights and streamlined transaction processes.
Are these apps user-friendly for agents with varying levels of tech-savviness?
The top real estate apps are designed with user-friendly interfaces to cater to agents with different levels of tech expertise, ensuring ease of use and efficient onboarding.
Do these apps integrate well with other tools commonly used in real estate?
Yes, the best real estate apps offer seamless integration with other commonly used tools in the industry, such as email platforms, social media, and various CRM systems.
What are the costs associated with these top real estate apps?
The cost of these apps varies, ranging from free versions with basic features to premium subscriptions that offer advanced functionalities. Agents should evaluate the cost-benefit ratio based on their specific needs.
How secure are these apps in terms of client data and privacy?
Top real estate apps prioritize security and privacy, employing advanced encryption and data protection measures to safeguard client information.
Can these apps be customized to fit the specific needs of an agent or team?
Many of these apps offer customizable features, allowing agents and teams to tailor the app's functionalities to meet their specific operational needs.
What kind of support and training do these app providers offer?
Reputable app providers offer comprehensive support and training resources, including tutorials, customer service, and in some cases, personalized training sessions to assist agents in maximizing the app’s utility.

Here are some of the top YouTube videos we've found about this topic

Top Apps for Real Estate Agents

This video provides insights into the most effective apps for real estate agents, helping them streamline their workflow and enhance their productivity in the competitive real estate market.

Top Apps For Real Estate Agents

Another great resource for real estate agents, this video delves into the top apps that can aid agents in various aspects of their business, from client management to property listings.

YouTube for Real Estate Agents: The Complete Tutorial

While not specifically about real estate apps, this video is a comprehensive guide for real estate agents looking to utilize YouTube effectively. It covers the basics of setting up a channel, creating content, and leveraging YouTube as a powerful marketing tool in real estate.